About Us

Welcome to IDJ, where fashion meets confidence and every dress tells a story.

We are a passionate team dedicated to delivering one thing consistently: stunning, high-quality dresses that help you look and feel your absolute best. Since our beginning, IDJ has been built on the belief that style is more than just clothing—it’s a bold and personal expression of who you are.

Founded in 2018 by Zainab Raufu in the vibrant heart of Lagos, Nigeria, IDJ started with a clear vision: to create fashionable dresses that feel luxurious, fit beautifully, and make everyday women feel extraordinary. What began as a dream has grown into a movement—and the journey has been nothing short of inspiring.

Today, we are proud to share that we’ve sold over 3 million dresses, built a strong and loyal community of more than 7,000 customers, and created over 50 jobs within our local community. Every step forward has been powered by you—our customers—and we don’t take that support for granted.

At IDJ, we design with purpose. We know that every woman has her own taste, her own energy, and her own moment to shine. That’s why our collections are crafted to match different moods, lifestyles, and occasions—whether you’re dressing for a birthday celebration, a dinner date, a work event, a wedding, or simply stepping out to feel amazing.

Our signature styles—especially the much-loved RAP DRESS and our versatile REVERSIBLE designs—have become customer favorites because they do more than look good. They are created to give you flexibility, comfort, and effortless elegance. These pieces allow you to switch up your look confidently while still feeling authentically you.

We believe fashion should be:

  • Beautiful

  • Comfortable

  • Versatile

  • Affordable luxury

  • And most importantly—empowering

As we continue to grow, our commitment remains unchanged: to serve you with excellence, consistency, and care. We are here to help you find the perfect dress that fits your style and brings out your confidence, because every IDJ customer deserves to feel bold, beautiful, and seen.

Thank you for being part of our story. Thank you for choosing IDJ. And thank you for allowing us to dress your moments—big and small—with style and elegance. We look forward to continuing this journey with you and helping you express yourself through fashion, one unforgettable dress at a time.

Finally, at IDJ, customer satisfaction is not just a promise—it’s a priority. That’s why we offer a hassle-free return policy, ensuring you can shop with total confidence and peace of mind.

Welcome to IDJ—where style feels like power.